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Do Web Site Load Times Determine Sales?

Sherice Jacob approaches speed load times with a new twist: decreasing load times to increase sales. Jacob points to a report from Akamai and Gomez.com that suggests that nearly half of Web users expect a site to load in 2 seconds or less, and tend to abandon a site that doesn't load within 3 seconds. But can the speed of a Web site have that much of an effect on your sales? Jacob explains.

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