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Half Of IPad Users Offer Up Personal Info

  • Forbes, Thursday, May 12, 2011 12:11 PM
Sure to surprise many a media analyst and privacy advocate, a full 50% of users who subscribe to magazines on iTunes knowingly agree to share their names, email addresses and Zip codes with app developers. So says Eddy Cue, Apple's VP of Internet services, reports Forbes' Jeff Bercovici. "It turns out that the publishers' fear that Apple's policies would deny them the consumer data they need to do business was unfounded. As often as not, to get the customer's email's name and email address, all you have to do is ask."

What's more, according to Forbes, this discovery is "the surprising reason publishers are finally saying yes to Apple." Indeed, "It turns out that the publishers' fear that Apple's policies would deny them the consumer data they need to do business was unfounded." Also worth noting is Bercovici's belief that this level of openness is unique to Apple users, who have grown to trust the company on a deep level.

Read the whole story at Forbes »

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