Internal data from Bing identifies major problems with click fraud. The engine has seen a rise in fraudulent clicks since it began to improve its share of U.S. search activity -- now more than 30%
when combined with search partner, Yahoo, according to
The Wall Street Journal aimed at Australian advertisers. Citing Eric Bozinny, head of the anti-fraud unit at search engine Bing,
The
Wall Street Journal reports: "if search in Australia is worth $1.1 [billion], we're assuming $110 [million] in fraudulent revenue."
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