Blogger Matt Heinz says tech startups face unique challenges when it comes to initial marketing. He writes that companies just starting out should avoid seven traps: hiring a PR firm too early;
overthinking the brand ("I've seen countless startups obsess about their brand at the expense of the business," he writes); starting with a marketing budget (he says startups should begin with the
idea that there is no money for marketing); taking strategy and tactical cues from competitors; letting interns drive the social media plan; allowing adversarial relationships with sales and business
development; impressing board members and investors instead of customers.
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