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Journalists Turn More To Social Media

Social media is being used more in newsrooms as a tool for newsgathering and verification, according to the fourth annual Digital Journalism Study, published by the Oriella PR network. It polled 478 journalists from 15 countries and found that 47% used Twitter as a source, up from 33% last year. The use of Facebook as a source went up to 35% this year from 25% in 2010.

The report also suggests an increasing number of journalists are turning to social media for verification, with one-third using Twitter and one-quarter employing Facebook. Only 4% of respondents cited Twitter, Facebook or blogs as their first port of call when researching a news story; over 20% said they turn to corporate reps or press releases.

Read the whole story at Journalism.co.uk »

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