Primetime is defined as M-Sa, 8-11pm and Sunday, 7-11pm. Both household level data, and viewing among adults 25-54 were examined
Season-to-date, local broadcast delivered a combined 35.2 HH rating, surpassing the 28.0 HH rating delivered by ad-supported cable nets in the same time period.
Broadcast’s combined delivery tops ad-supported cable’s delivery by 7.2 rating points, or 26%; this advantage become more significant when one considers that ad-supported cable encompasses over 55 networks.
HH Ratings - Primetime Broadcast and Ad-Supported Cable Season-to-Date 2002-2003 v. Season-to-Date 2001-2002 (9/23/02-1/5/03 vs. 9/24/01-1/06/02)
02 - 03
01 - 02
|Other (WB, UPN, PAX)||4.9||5.2||-5.8|
|Ad Supported Cable||28.0||27.7||1.1|
CBS’s 8.2 season-to-date HH rating was nearly five times greater than ad-supported cable’s highest ranking network, ESPN, which delivered a 1.7 HH rating. Lifetime followed with a 1.5 HH rating, and TNT delivered a 1.4 to round out ad-supported cable’s top three.
The seven broadcast networks delivered 32.5 HH rating points combined; by comparison, the top 10 cable networks delivered 12.1 HH rating points, or 37.2% of the delivery of the seven broadcast networks.
See stations and age distribution here at TVB.org