• GigaOm, Tuesday, May 24, 2011 11:34 AM

Sorry, Android. It turns out the vast majority of video views that occur on mobile devices happen on Apple's iPhone, iPad and iPod Touch, according to a new report from video monetization start-up FreeWheel. "Mobile video is still a small part of overall online viewing, but it's a part that Apple dominates," GigaOm writes on the news.

Four-fifths of all mobile video views happen on Apple iOS devices, according to FreeWheel. The iPhone and iPod touch each account for about 30% of all video views that happen on mobile devices, while the remaining 20% are attributed to Android devices. Other devices account for less than 1% of all video views on mobile devices. What explains Apple's dominance in mobile video?

Its early lead in the mobile video market, and the longer period of time consumers have had to get used to watching video on its devices, FreeWheel suggests. What's more, FreeWheel guesses that greater viewership on Apple devices represents the priorities of video publishers and mobile developers that, in GigaOm's words, "build for iOS devices first before moving on to other platforms."

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