Break Media Names Doyle CFO

Editor's Note: A correction clarifying Lionsgate's stake in Break Media has been published here

Hoping to ride the Web's video-streaming wave, Break Media is busy shoring up its executive team. The male-focused video ad network on Wednesday is expected to name Andrew Doyle as its new chief financial officer.

As CFO, Doyle will manage the company's financial operations and strategic financial planning.

Doyle most recently served as chief of staff to the CEO of Activision-Blizzard, a global interactive entertainment company. While there, Doyle also served as vice president/head of finance for Activision's largest business unit.

Also on Wednesday, David Subar should be named Break's new chief technology officer. In his new role, Subar will be responsible for all product management and development, leading teams based in Los Angeles and Shanghai. He most recently served as CTO of Oversee.net.

Currently owned by Lionsgate Entertainment, Break says it now reaches more than 140 million unique visitors online and streams over 2 billion videos per month. "Continuing to build out our leadership team to help sustain that growth is one of my top priorities," said Keith Richman, CEO of Break Media.

The addition of Subar and Doyle comes on the heels of Greg Siegel joining Break as SVP of Entertainment Development.

According to Nielsen, Americans streamed 14.7 billion videos in April -- the most streams ever in a single month. While the number of videos streamed increased, however, total viewing time actually decreased during the period.

There were 141.4 million unique U.S. video viewers who spent an average of 4 hours, 31 minutes viewing video over the course of the month, per Nielsen.

Prior to Activision-Blizzard, Doyle was a vice president with Summit Partners, focused on investments in software and technology. Subar's previous posts include CTO of PeopleLink and CIO of Interthinx.

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