A new year is upon us and it’s full of awards. Awards shows, that is. Over the last few weeks, Golden Globe and Grammy nominations were announced, and Academy Award nominations are not far behind.
Based on award show Nielsen ratings from the past here’s a glimpse at some that are usually a ratings hit for advertisers.
The Academy Awards - Yes, they run about two hours longer than necessary,
but this ceremony hasn’t seen the number of viewers fall below 40 million since 1987. Household ratings have declined over the last three years, but household share rose 2 points last year, despite
the ceremony lasting 4 hours and 4 minutes.
The Golden Globes - Not as popular as the Academy Awards, but shorter (roughly 3 hours), and still about 22 million viewers strong. This show’s household
rating has consistently remained in the mid-teens over the last seven years. This might not sound too impressive, but quite an improvement nevertheless -- when the ceremony was broadcast on TBS, the
rating averaged 2.5.
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The Grammys - Usually a three-hour ceremony (last year’s clocking in at three and a half hours), and the ratings and viewers have dropped significantly compared to 2001.
Household share dropped seven points, and the total number of viewers went from 26 million in 2001, to 18 million in 2002.
The Latin Grammys - This award show has only been televised twice, but if
you are looking to target the Hispanic audience, this is an ideal venue. Broadcast in 2000 and 2002, the average viewers were 7.4 million in 2000 and 3.9 million in 2002.
MTV Video Music Awards -
Three hours of the unexpected, and the ratings keep improving. Household ratings and shares have remained the same over the last few years, but 2000 brought MTV an estimated 9.8 million viewers, with
that number steadily climbing to an estimated 11.9 million viewers in 2002.