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P&G Exec Heads To Google To Run Sales For YouTube

Advertising Age , Wednesday, May 25, 2011 9:15 AM

Procter & Gamble's digital marketing director, Lucas Watson, is heading to Silicon Valley to be VP sales and marketing for YouTube and video. Watson led the Old Spice "The Man Your Man Could Smell Like" video push last year. He had been ready to pack his bags for Panama, where he was to direct marketing for P&G's Latin America business.

Google is looking to make its video channel more appealing to consumer brands like the world's biggest ad spender, P&G, which still puts most of its ad budget on TV. Since Watson took the reins of digital at P&G in 2008, the company has more than tripled Internet spend to $169 million last year, though TV still grabs 60% of P&G's ad spend. Some at the packaged-goods giant are apparently none too happy about Watson's departure. He's the second P&G marketer to head to Google this year.

Read the whole story at Advertising Age »

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