Commentary
Cars and Computers on the Internet
- by Jack Loechner , Staff Writer @mp_research, January 10, 2003
Measurements in the 3rd week of December by Nielsen//NetRatings shows that eBay beats the Kelley Blue Book in car searchers by 3 to 1, while Microsoft beats the next best by almost 4 to 1 reaching more than 1/3 of the Internet users.
| Top 10 Automotive Sites | ||
| Audience (000) | Active Reach (%) | |
| eBay Motors | 1,878 | 2.3 |
| Kelley Blue Book | 656 | 0.8 |
| AOL Auto | 551 | 0.68 |
| AutoTrader.com | 502 | 0.61 |
| MSN Autos | 413 | 0.51 |
| Autoweb.Com | 397 | 0.49 |
| Ford Motor Company | 342 | 0.42 |
| Edmunds.com | 338 | 0.41 |
| Yahoo! Autos | 309 | 0.38 |
| AutoVantage | 229 | 0.28 |
| Top 10 Computers & Consumer Electronics Sites | ||
| Audience (000) | Active Reach (%) | |
| Microsoft | 29,521 | 36.15 |
| Real | 7,674 | 9.4 |
| KaZaA | 7,557 | 9.25 |
| Gator Network | 4,423 | 5.42 |
| Apple | 3,869 | 4.74 |
| McAfee | 3,018 | 3.7 |
| CNET | 2,491 | 3.05 |
| Hewlett Packard | 2,449 | 3 |
| AOL Computers & Electronics | 2,379 | 2.91 |
| BestBuy.com | 1,800 | 2.2 |
Source: Nielsen//NetRatings Audience Measurement Data Week ending Dec. 22, 2002 US, Home
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.