Cars and Computers on the Internet Measurements in the 3rd week of December by Nielsen//NetRatings shows that eBay beats the Kelley Blue Book in car searchers by 3 to 1, while Microsoft
beats the next best by almost 4 to 1 reaching more than 1/3 of the Internet users.
| Top 10 Automotive Sites |
| Audience (000) | Active Reach (%)
|
| eBay Motors | 1,878 | 2.3 |
| Kelley Blue Book | 656 | 0.8 |
| AOL Auto | 551 | 0.68 |
| AutoTrader.com | 502 | 0.61 |
| MSN Autos | 413 | 0.51 |
| Autoweb.Com | 397 | 0.49 |
| Ford Motor Company | 342 | 0.42 |
| Edmunds.com | 338 | 0.41 |
| Yahoo! Autos | 309 | 0.38 |
| AutoVantage | 229 | 0.28 |
| Top 10 Computers & Consumer Electronics Sites |
| | Audience
(000) | Active Reach (%) |
| Microsoft | 29,521 | 36.15 |
| Real | 7,674 | 9.4 |
| KaZaA | 7,557 | 9.25
|
| Gator Network | 4,423 | 5.42 |
| Apple | 3,869 | 4.74 |
| McAfee | 3,018 | 3.7 |
| CNET | 2,491 | 3.05 |
| Hewlett Packard | 2,449 | 3 |
| AOL Computers & Electronics | 2,379 | 2.91 |
| BestBuy.com | 1,800 | 2.2 |
Source: Nielsen//NetRatings Audience Measurement Data Week ending Dec. 22, 2002 US, Home