Commentary

Cars and Computers on the Internet

Cars and Computers on the Internet

Measurements in the 3rd week of December by Nielsen//NetRatings shows that eBay beats the Kelley Blue Book in car searchers by 3 to 1, while Microsoft beats the next best by almost 4 to 1 reaching more than 1/3 of the Internet users.
Top 10 Automotive Sites
Audience (000)Active Reach (%)
eBay Motors1,8782.3
Kelley Blue Book6560.8
AOL Auto5510.68
AutoTrader.com5020.61
MSN Autos4130.51
Autoweb.Com3970.49
Ford Motor Company3420.42
Edmunds.com3380.41
Yahoo! Autos3090.38
AutoVantage2290.28
Top 10 Computers & Consumer Electronics Sites
 Audience (000)Active Reach (%)
Microsoft29,52136.15
Real7,6749.4
KaZaA7,5579.25
Gator Network4,4235.42
Apple3,8694.74
McAfee3,0183.7
CNET2,4913.05
Hewlett Packard2,4493
AOL Computers & Electronics2,3792.91
BestBuy.com1,8002.2

Source: Nielsen//NetRatings Audience Measurement Data Week ending Dec. 22, 2002 US, Hom

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About the Author

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.