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App Discoverer Appsfire Finds $3.6M

  • GigaOm, Tuesday, May 31, 2011 12:01 PM
App discovery start-up Appsfire just raised $3.6 million in Series A funding from French investors Idinvest. Itself based in France, Appsfire works on both iOS and Android, and catalogs apps on a user's phone, while also suggesting apps on a live Appstream. "The funding signals the growing opportunity in app discovery, which is becoming a major issue for both consumers and developers," according to GigaOm.

"With a sea of content available, there is increasing money flowing to start-ups that can help developers and publishers get their apps recognized and downloaded by consumers." The funding should help Appsfire grow its business, largely through partnerships with publishers and developers, as well as hiring.

Since launching its first app last summer, Appsfire claims to have accumulated 2 million users worldwide. The platform can also be used by developers and publishers to market their apps to consumers. To date, partners have included Barnes & Noble, Paramount Pictures and Spotify.



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