Hilton's Homewood Suites has a 10-year veteran in the marketing driver's seat with Carla Raynor. The global marketing chief has been in her current position for two years, and she seems to be
aggressively seeking attention for the brand. The company's mascot, a yellow duck named Lewis, had a big presence -- literally -- in the Macy's Thanksgiving Day Parade, part of a three-year
partnership. The company has actually been spending less on measured media each year since 2008. Raynor said the key is looking more at "the customer journey with the brand," instead of "putting our
energy and investment in one area."
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