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Changes Afoot At Hearst

  • Adweek, Friday, June 3, 2011 3:15 PM
Lucia Moses reports on changes at the newly expanded Hearst Magazines. On the moving-up side: Popular Mechanics' editor-in-chiefJames Miegs becomes editorial director of a new men's interest group, which will include former Hachette Filipacchi titles Car and Driver and Road & Track. Good Housekeeping's publisher Patricia Haegele is now senior vice president and also in charge of Country Living and the newly acquired Woman's Day; Kate Kelly Smith, formerly vice president at House Beautiful, also becomes a senior vice president and adds Veranda and Hachette acquisition Elle Décor and to her responsibilities.

On the down side: Carlos Lamadrid, chief brand officer at Woman's Day, won't be joining Hearst; Kevin Martinez was demoted from publisher to associate publisher of newly acquired Elle. Still to come: the next publisher of Esquire now that Kevin O'Malley has been put in charge of Elle. And, reports Moses, "Other layoffs are expected to happen in the days ahead."

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