Searching for answers to questions has become the norm for consumers. Josh Bernoff calls these days the "age of disruption." Not just "disruption," but "continuous disruption," where the
relationship with consumers is critical in order to survive. He lays out the disruptions and provides insights on how the relationship has changed. One of the more interesting comments he makes in the
post: You stop incenting your sales force to cram the channel and concentrate on connecting directly with end consumers.
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