Commentary
A Look at Telecom, Internet & Travel Site Traffic
- by Jack Loechner , Staff Writer @mp_research, July 22, 2003
AOL's communication tools continue to hold the top spots in the Telecom and Internet category, while MapQuest has the largest unique audience among Travel sites.
| Top 10 Telecom/Internet Services Sites | ||
| Unique Audience (000) | Active Reach (%) | |
| AOL Instant Messenger | 31,911 | 37.88 |
| AOL Email | 19,755 | 23.45 |
| Microsoft Passport | 15,994 | 18.99 |
| MSN Hotmail | 15,338 | 18.21 |
| Yahoo! Mail | 14,828 | 17.6 |
| MSN Messenger Service | 10,894 | 12.93 |
| Yahoo! Messenger | 8,964 | 10.64 |
| EarthLink | 4,516 | 5.36 |
| Yahoo! Address Book | 3,785 | 4.49 |
| Juno Online Services | 2,608 | 3.1 |
| Top 10 Travel Sites | ||
| Unique Audience (000) | Active Reach (%) | |
| MapQuest | 4,843 | 5.75 |
| Expedia | 2,657 | 3.15 |
| Travelocity | 1,944 | 2.31 |
| Orbitz.com | 1,764 | 2.09 |
| AOL Travel | 1,138 | 1.35 |
| Southwest Airlines | 1,104 | 1.31 |
| Hotels.com | 1,008 | 1.2 |
| Yahoo! Travel | 851 | 1.01 |
| American Airlines | 801 | 0.95 |
| Cheap Tickets | 787 | 0.93 |
Source:
Nielsen//NetRatings
Week ending June 22, 2003
US, Home
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.