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Hearst Set To Debut Apps With New 'Lab'

Hearst just opened its App Lab -- no, not a competitor to Apple's App Store, but a a "think tank" for marketers and ad agencies who work with Hearst, notes Paid Content.

The company plans on launching a dozen apps in the next six months, probably including non-editorial ones that could expand the company into becoming a "service provider," as Conde Nast's just-launched Idea Flight, an organizer app for in-person meetings, could for that glossy publisher.

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