If you're in search marketing, you probably hang on Google's every word. It's time to start hanging on every letter!
Here's what every search geek needs to know about Google today, from A to Z...
Chrome: Now with apps on the menu.
Display: Gotta fill that search funnel somehow! Watch this space.
Free: Speaking of free, if you're not taking advantage of Website Optimizer, your search geek badge is hereby revoked.
Gingerbread: The Android platform behind the Nexus S (enabling NFC, among other features) is a tasty treat in a long line of desserts. And here I thought it was hard to come up with something for every letter!
Images: Great way to avoid the sea of blue links.
Jambool: Don't make people leave your app to transact with you. Jambool, a company Google bought last year, now serves as the backbone for Google In-App Payments.
Knol: Just kidding. You don't need to "kno" anything about this.
Noogler: It's still pretty darn tough to get a job at Google.
Queries: I've been tracking the monthly ups and downs of Google's U.S. query share since the launch of Bing in June 2009. Google was at 65% when Bing launched. In May 2011 it stood at 65.4%. Bing nearly doubled from 8.4% to 14.1% but it was all at the expense of Yahoo.
Sitelinks: Now embedded.
Trends: Still no better way to finger the zeitgeist.
Urchin: Did you know the predecessor of Google Analytics was still available? It'll cost you $10k but has some differentiated features.
Wallet: Beyond ridding you of those pesky (and dirty!) bills, Google Wallet will help you connect the dots between your online marketing and in-store purchases.
Xtensions: Cheating, I know. But don't cheat yourself by not using them in your ads.
YouTube: 48 hours of video uploaded very single minute. That's a lot of crap. But
a lot of crap means a lot of cheap, make that *efficient* advertising. Try it. You'll be surprised.
ZMOT: Zero Moment of Truth. The reason search is such a powerful marketing platform -- and Google is what it is today.