BMW has been named the official vehicle of sbe's SLS Hotel at Beverly Hills and The Redbury. The deal lets new BMW owners throughout Southern California be part of the sbePreferred program,
which includes perks across sbe's portfolio hotel, dining and nightlife destinations.
Also, guests of the hotels get access to BMW chauffeured vehicles. The vehicles on hand
include the ActiveHybrid 750Li - BMW says it's the world's fastest, street-legal hybrid. The Redbury also has the 550i Gran Turismo The hotelier is extending the loyalty program to Miami, Las Vegas
and New York properties.