What happens to paid-search marketing when every new query ends up looking similar to the one before? Cyrus Shepard believes there are times when personalized search works well, such as during
repeated searches for a favorite local pizza place. For those times when personalized search gets annoying, Shepard tells us several ways to extend the boundaries of local and personal search
including introducing us to Yoast, a collection of search plugins that work in Firefox and Internet Explorer browsers.
Read the whole story at SEOmozBlog »