If implemented, the Facebook-obsessed blog believes the
new homepage could increase click through rates for advertisers, while also improving user retention for applications, and making the site easier to browse. Yet, the change "could come as a shock to
users who developed browsing behaviors around the current two-tabbed news feed," warns Insider Facebook.
Still, "the Facebook home page hasn't seen a major redesign in 16 months, so it's about due for an update given Facebook's fast-paced approach to iterating on products." Last week, Facebook began testing with a very small number of users a new real-time feed, dubbed "Happening Now," in the right sidebar where Upcoming Events are usually listed.