• by Joe Mandese , June 27, 2011

The Cannes Lions International Festival of Creativity ended Saturday night with Wieden + Kennedy Amsterdam taking the grand prix in the film category to Nike's "Write the Future" campaign, and Droga5 New York taking the grand prix in the film craft category for Puma's "After Hours Athlete" campaign.

Droga5 also won the integrated grand prix for its "Decode Jay-Z with Bing" campaign for Microsoft's Bing.

The Cannes jury decided not to award a "titanium" grand prix this year, but awarded a "grand prix for good" to Leo Burnett Melbourne for its film entry "See the Person" for Scope.

Abbott Mead Vickers BBDO London took the inaugural grand prix for creative effectiveness for PepsiCo's "Sandwich" campaign.

BBH founder and creative chief Sir John Hegarty was honored and presented with an inaugural Lion of St. Mark trophy, in celebration of long and outstanding contribution to creativity in communications.

Advertising Agency of the Year was given to AlmapBBDO Sao Paulo, Brazil, with Wieden+Kennedy Portland, USA in second and BBDO New York, USA in third.

Independent Agency of the Year went to Wieden+Kennedy Portland, USA. Runners up were Droga5 New York in second place and Jung von Matt Hamburg in third.

The Palme d'Or, given to the most awarded production company, was presented to Smuggler USA.

The Network of the Year award was presented to BBDO. Second place went to Ogilvy & Mather and third to DDB.

Cannes' first Holding Company of the Year award went to WPP with 1,219 points. Omnicom were in second with 1,152 points and Publicis Groupe in third with 744 points.