Around the Net

Mastering Seven Metrics

eMarketer CEO and co-founder Geoff Ramsey and McCann Worldgroup EVP Vipin Mayar outline a framework for how marketers can approach performance measurements. The correct measurement allows marketers to prove the concept. The two detail the seven metrics critical for performance measurement across digital channels, and suggest these are the ones marketers should master.

Read the whole story at eMarketer »

Next story loading loading..