The Toronto transit system has a $324-million deal to sell advertising space that includes a request for the winning bidder to identify "new initiatives," including naming rights for subway lines and
stations. The 12-year advertising agreement is up for approval next week by the Toronto Transit Commission.
The winning bidder, it states, will be "responsible for sales relating to
all types of advertising space available, including any new initiatives, which may be approved by the commission at its sole discretion."
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