Commentary
Top Telecom, Travel, Family and Financial Sites
- by Jack Loechner , Staff Writer @mp_research, April 26, 2003
AOL IM's and E's outreaching communication and services by a wide margin, while viewers look up directions before making reservations. Disney and Toys reach into the Internet community almost as far as Paypal and Bank of America
| Top 10 Telecom/Internet Services Sites | ||
| Brand or Channel | Unique Audience (000) | Active Reach (%) |
| AOL Instant Messenger | 34,577 | 41.09 |
| AOL Email | 21,943 | 26.08 |
| Yahoo! Mail | 14,255 | 16.94 |
| Microsoft Passport | 14,104 | 16.76 |
| MSN Hotmail | 13,826 | 16.43 |
| MSN Messenger Service | 11,892 | 14.13 |
| Yahoo! Messenger | 9,131 | 10.85 |
| EarthLink | 4,485 | 5.33 |
| Yahoo! Address Book | 3,611 | 4.29 |
| CallWave | 3,269 | 3.88 |
| Top 10 Travel Sites | ||
| Brand or Channel | Unique Audience (000) | Active Reach (%) |
| MapQuest | 3,917 | 4.66 |
| Expedia | 1,999 | 2.38 |
| Travelocity | 1,518 | 1.8 |
| Orbitz.com | 1,491 | 1.77 |
| AOL Travel | 1,057 | 1.26 |
| Southwest Airlines | 875 | 1.04 |
| Yahoo! Travel | 726 | 0.86 |
| American Airlines | 646 | 0.77 |
| Hotels.com | 636 | 0.76 |
| Cheap Tickets | 619 | 0.74 |
Source: Nielsen//NetRatings Week ending Mar. 23, 2003 US, Home
| Top 10 Family & Lifestyles Sites | ||
| Unique Audience (000) | Active Reach (%) | |
| Disney Online | 2,274 | 2.71 |
| eBay Toys | 2,034 | 2.42 |
| Match.com | 1,032 | 1.23 |
| Yahoo! Personals | 949 | 1.13 |
| Cartoon Network | 864 | 1.03 |
| WebMD | 834 | 0.99 |
| AmericanSingles | 795 | 0.95 |
| Ancestry.com | 794 | 0.94 |
| iVillage Astrology | 782 | 0.93 |
| AOL Health | 641 | 0.76 |
| Top 10 Finance/Insurance/Investment Sites | ||
| Unique Audience (000) | Active Reach (%) | |
| Paypal | 2,387 | 2.84 |
| Bank of America | 2,236 | 2.66 |
| Yahoo! Finance | 1,974 | 2.35 |
| MSN Money | 1,939 | 2.31 |
| Wells Fargo | 1,608 | 1.91 |
| AOL Personal Finance | 1,553 | 1.85 |
| Capital One | 1,438 | 1.71 |
| intuit.com | 1,339 | 1.59 |
| Citibank | 1,319 | 1.57 |
| Marketwatch.com | 1,102 | 1.31 |
Source: Nielsen//NetRatings Week ending Apr. 13, 2003 US, Home
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.