Commentary

Top Telecom, Travel, Family and Financial Sites

Top Telecom, Travel, Family and Financial Sites

AOL IM's and E's outreaching communication and services by a wide margin, while viewers look up directions before making reservations. Disney and Toys reach into the Internet community almost as far as Paypal and Bank of America

Top 10 Telecom/Internet Services Sites
Brand or ChannelUnique Audience (000)Active Reach (%)
AOL Instant Messenger34,57741.09
AOL Email21,94326.08
Yahoo! Mail14,25516.94
Microsoft Passport14,10416.76
MSN Hotmail13,82616.43
MSN Messenger Service11,89214.13
Yahoo! Messenger9,13110.85
EarthLink4,4855.33
Yahoo! Address Book3,6114.29
CallWave3,2693.88
Top 10 Travel Sites
Brand or ChannelUnique Audience (000)Active Reach (%)
MapQuest3,9174.66
Expedia1,9992.38
Travelocity1,5181.8
Orbitz.com1,4911.77
AOL Travel1,0571.26
Southwest Airlines8751.04
Yahoo! Travel7260.86
American Airlines6460.77
Hotels.com6360.76
Cheap Tickets6190.74

Source: Nielsen//NetRatings Week ending Mar. 23, 2003 US, Home

Top 10 Family & Lifestyles Sites
 Unique Audience (000)Active Reach (%)
Disney Online2,2742.71
eBay Toys2,0342.42
Match.com1,0321.23
Yahoo! Personals9491.13
Cartoon Network8641.03
WebMD8340.99
AmericanSingles7950.95
Ancestry.com7940.94
iVillage Astrology7820.93
AOL Health6410.76
Top 10 Finance/Insurance/Investment Sites
Unique Audience (000)Active Reach (%)
Paypal2,3872.84
Bank of America2,2362.66
Yahoo! Finance1,9742.35
MSN Money1,9392.31
Wells Fargo1,6081.91
AOL Personal Finance1,5531.85
Capital One1,4381.71
intuit.com1,3391.59
Citibank1,3191.57
Marketwatch.com1,1021.31

Source: Nielsen//NetRatings Week ending Apr. 13, 2003 US, Hom

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About the Author

Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.