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Twitter Buys Analytics Start-up BackType

Twitter this week quietly acquired social analytics startup BackType. "We'll be bringing out team and technology to Twitter's platform team, where our focus will be on developing tools for Twitter's publishing partners," BackType explained in a blog post. BackType's BackTweets product helps companies, from AOL to Microsoft, understand the influence of their 140-character messages.

The company is also working on a project called Storm, a data-processing tool that it calls the "Hadoop of real-time processing." As PCMag points out, "There has been buzz in the past that Twitter would eventually build its own analytics tool. The BackType acquisition could mean there's some truth to that rumor."

According to Twitter's director of platform Ryan Sarver: "BackType's two founders Christopher Golda and Michael Motano were among the first to mine Twitter fire-hose data to help some of the world's biggest publishers understand the impact of their tweet." The BackType team is expected to move to Twitter's San Francisco offices.

Read the whole story at PC Magazine »

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