B-to-b print ad revenues grew by 1.2% in April, the most recent month for which data is available, American Business Media just announced. Ad pages, however, continued to slide, declining 0.3% from
April 2010.
Print ad revenues for the first four-months of 2011 are up 3.4%, while ad pages are up 0.5%, compared with the same period in 2010.
Of the 21 b-to-b ad categories tracked,
12 showed revenue growth in April, with the greatest growth in Movies, Radio, TV & Video (14.5%), Agriculture (10.8%), and Healthcare (7.0%).