The Federal Trade Commission has its sights set on food marketing to children. The Interagency Working Group, a coordination of four federal agencies including the FTC, Department of Agriculture, the
Food and Drug Administration, and the Centers for Disease Control and Prevention, is recommending "voluntary" guidelines on food advertising for products that can cause weight problems or do not
contribute to a healthy diet.
Proponents claim the new guidelines would urge food manufacturers to slow production of foods that contain high amounts of fat, salt, and sugar, which
contribute to childhood obesity and other health-related problems. Critics say that the position constitutes an attack on the First Amendment and arbitrary regulatory influence that interferes with
private commerce.
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