• by Erik Sass  @eriksass1, July 14, 2011

The fashion category is getting a new voice, Astonish magazine, which founder and publisher Ryan Chua hopes will shake things up with arresting visuals and unorthodox editorial content. The quarterly, set to launch this fall, promises to put the spotlight on emerging artists, including photographers, stylists, fashion designers, models and their collaborators, with each issue defined by a theme.

The first issue will address the always-relevant topics of "Love Lust Desire." Artists are invited to submit work on each issue's theme. The pub will also deliver insightful social commentary and interviews with industry professionals.

In addition to a high-end print magazine, Astonish is billed as a multimedia platform with an interactive ethos that encourages reader dialogue. The digital version of the magazine, which launched before the print version, has already attracted readers in 30 countries; Chua hopes to reach 50,000 more readers through the print magazine. The online presence includes feature videos, behind-the-scenes featurettes, and images not found in the print magazine, as well as an online community.

Gardiner to Publisher, Men's Health

Rodale has promoted Ronan Gardiner to publisher of Men's Health , where he will be responsible for leading print and digital advertising sales and marketing efforts across the flagship brand. His previous role as associate vice president and associate publisher saw him involved with all aspects of the brand on print, digital and mobile platforms. Gardiner joined Rodale as the advertising director of Men's Health in 2005, then served as associate publisher before being promoted to associate vice president and associate publisher.

Evans Leaves Garden & Gun, DiBenedetto Upped

Garden & Gun is losing its Editor in Chief Sid Evans, who is moving to Time Inc.'s Lifestyle Group, where he will serve as group editor for Cooking Light, Southern Living, Coastal Living, Sunset, and This Old House. His post at Garden & Gun will be taken over by David DiBenedetto, who is moving up from the executive editor spot, where he served since joining the newly launched magazine back in January 2008. Before joining the magazine DiBenedetto served as editor of SaltWater Sportsman and was also deputy editor at Field & Stream.

Costa Moves Up at Ziff Davis

Dan Costa, who worked the last five years as executive editor of PCMag.com, has been promoted to editor in chief of the venerable tech title, as well as senior vice president for content at publisher Ziff Davis. In his new role he will continue to oversee PCMag Labs, which provides testing and reviews for consumers to make informed purchase decisions. Costa is replacing Lance Ulanoff, who is leaving the company after 16 years to pursue other interests.

Travel + Leisure Launches Global Bazaar Sweepstakes

Travel + Leisure is promoting its new consumer travel event, Travel + Leisure Global Bazaar, with a sweepstakes giveaway of free travel and lodging to attend the expo-cum-party at New York City's Park Avenue Armory from September 16-18. To enter, fans just have to go to the Travel + Leisure Facebook page and visit the Global Bazaar sweepstakes tab on the main page. The sweepstakes is open until August 1.