Old Speckled Hen ale has used a fox in past advertising. The fox will return on UK television channel Dave as part of the brand's campaign to sustain its position as UK's biggest-selling ale.
The new fox is a nod to the old fox character from advertising campaigns in the 1980s and '90s. The ads will air on July 15.
Comedian Simon Evans, who has recently appeared on
BBC1's Michael McIntyre's Comedy Roadshow, will lend his vocal talents to the advertisements.
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