Around the Net

Companies Still Tracking People Online, Per Study

Six online advertising industry firms continued to use active tracking cookies despite promising in their privacy policies to stop tracking consumers after they opted out of targeted ads, according to a study from Stanford University Security Laboratory.

The companies "promise to stop tracking after opting out, but nonetheless leave tracking cookies in place," according to the study. The researchers found that the tracking cookies used by 24/7 Real Media, AudienceScience, Netmining, Undertone, Vibrant Media and Wall Street on Demand actively update after a consumer opted out.

Read the whole story at Direct Marketing News »

Next story loading loading..