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How David Ogilvy's Foresight Shapes Search

Although David Ogilvy passed just after his 88th birthday in 1999, Nader Ashway believes he left a legacy that would reshape the marketing and advertising industries. Ashway tells us how these changes occurring in search engine marketing, mobile, HTML and other online areas relate to the ability to articulate a brand image, word-of-mouth marketing, copywriting, analysis, and research.

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