Media account turnover soared in April, with 11 advertisers shifting a combined $850 million in billings, up from $160 million in March, according to the MAP Barometer. Year to date through April,
media account turnover in 2003 is $2.1 billion versus $3.1 billion for the same period last year. The biggest media assignment recorded in April was MindShare's win of the $360 million Burger King
account, which had been at Interpublic Group's MediaFirst. Next were Gateway and Miramax, each at $150 million in billings.