Ocean Spray has rolled out "cranberry bog" environments in urban centers. Ocean Spray, for whom summer is the most lucrative time of year, is also using the vehicle tour to offer samples and coupons
at state fairs, festivals and other special events across the country.
Teens can snap a tag from SpyderLynk placed on the backs of brand reps' T-shirts and be rewarded with a recipe
that incorporates an Ocean Spray beverage, and a product photo. Other elements include recipes using its beverages, offered online, and there's a "Summer Recipe Contest" for people who like the
brand's Facebook page.
Read the whole story at Promo Magazine »