Kmart is changing its approach to fashion with a new campaign focused on individual style rather than name brands or trends. The campaign, "Money can't buy style," will debut this fall and will
feature non-actors in Kmart looks they've created themselves.
The new campaign, created in collaboration with Peterson Milla Hooks, will include 20 people in a variety of pieces from
the fall 2011 Kmart collections, selected and styled by each individual. The 20 people were chosen from around the country by Kmart for their individual style, the company reported.
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