• Future of Film, Friday, July 22, 2011 3:17 PM

In this thoughtful post, digital media consultant Chris Dorr lays out a plan for how a subscription-based movie theater program could challenge Netflix in the context marketplace. Just weeks ago, the launch of such a service - MoviePass - was scuttled when the AMC theaters declined to participate  .

But Dorr says such a service could succeed by targeting more than just film buffs, charging much less than the $50 per month that MoviePass wanted, letting people see as many movies as they want as many times as they want, and getting theaters more actively involved.

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