MTH Electric Trains, the hobby train manufacturer and distributor in the US, and the G3 Group today announced a distribution agreement for the G3 Group's Targetware Internet marketing software. Under
the agreement, MTH Electric Trains will provide its 1,100 retailers with the Targetware program, which allows any business owner or employee to create and send targeted e-mail marketing messages.
MTH's retailers will be able to use Targetware, branded as RailMail, to send out emails for specialized trains. With RailMail, train retailers will now have the capability to market specialized trains
produced for a targeted group, advertise sales and specials and consistently keep its store name in front of the eyes of its customers. Targetware's RailMail is designed to bring customers into the
store from the immediate area and doesn't require full online sales capabilities.
