L'Oréal has been forced to pull ad campaigns featuring Julia Roberts and model Christy Turlington, after complaints by Liberal Democrat MP Jo Swinson that the images were overly airbrushed.
Swinson has fought artifice in advertising photography in depictions of women. The new ads are for L'Oreal's Lanc"me and Maybelline brands. A two-page ad for Lanc"me featuring Roberts, promoted a
foundation called Teint Miracle, which it claims creates a "natural light" that emanates from beautiful skin.
The ad for Maybelline featured Turlington promoting a foundation called The Eraser,
which is claimed to be an "anti-ageing" product. Swinson said that images of both celebrities had been digitally manipulated and were "not representative of the results the product could achieve."
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