Roving Software, a provider of Do-It-Yourself Email Marketing services and PayPal, an online payments provider, today announced an agreement to enable instant purchasing from email marketing
communications. Under the agreement, PayPal will market and promote Constant Contact, Roving's web-based email marketing solution, to more than three million PayPal business account holders as an
easy-to-use and cost effective tool for proactively marketing to their customers and prospects. In turn, Roving will market and promote PayPal to its large base of Constant Contact users as a secure,
convenient, and cost-effective way to send and receive payments from customers. Now, both PayPal and Constant Contact customers including small and mid- sized businesses, online merchants,
non-profits, web developers and others, can easily create email promotions, newsletters and announcements using special PayPal templates. The templates include direct "Buy Now" links for one-click
purchases from email marketing communications.
