HuffPo Launches 2 New Sites: Women, Parents

 huffpowomen

Trying to better target a key demographic, the AOL Huffington Post Media Group debuted HuffPost Women and HuffPost Parents on Monday.

Farah Miller, most recently a digital editor for OWN: The Oprah Winfrey Network, has been named managing editor of Parents, and Margaret Wheeler Johnson has been named editor for Women.

Focused on "ideas about success and fulfillment," the new verticals will court those affluent women credited by marketers with making the bulk of household purchase decisions. Both sites will feature real-time news and opinion, while doing their best to cultivate engaged communities.

"HuffPost Women and HuffPost Parents will be part of a highly social community," Arianna Huffington, president and editor in chief of The AOL Huffington Post Media Group, said of the new properties. Both embrace "a fearless attitude about work, love, money, beauty, relationships and friendships."

Meanwhile, Christina Norman -- just-ousted CEO of OWN -- has been picked up by HPMG to lead the relaunch of its Black Voices site and oversee video content.

HuffPost Women features original video, commentary and women-centric news coverage, as well as career, money, relationship advice, and moving personal stories.

HuffPost Parents will carry original reported pieces, essays, videos, slide shows, blog posts, and interactive infographics.

Just last week, AOL said Jeff Levick, head of global ad sales, was out. In his place, Ned Brody was promoted to the new position of chief revenue officer and president of AOL advertising, where he will oversee the company's global owned-and-operated advertising, global network business, sales and advertising and publishing products.

Earlier this year, on the heels of its Huffington Post acquisition, AOL announced plans to fire about 200 U.S. employees, around 120 of whom are editorial staffers. The remaining cuts were expected to impact other areas of AOL's media business, including technology and product units.

The layoffs were largely perceived to be an effort to eliminate redundancies created by merging The Huffington Post with AOL's content properties. First announced in early February, AOL officially closed its $315 acquisition of HuffPo in March.

Separately, AOL's first-quarter earnings actually beat expectations on sales, and delivered good news on display advertising. In particular, global display revenue grew for the first time since the fourth quarter of 2007, according to AOL, while the company's overall revenue continued to shrink.

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