- Adweek, Monday, August 1, 2011 3:46 PM
The Atlantic considered a monthly paid subscription model for its tablet app, but then decided to go with a "freemium" model to fight users' "resistance to paying for news," writes Lucia
Moses.
Users can download the app and get access to content from the mag's website for free, in hopes that they'll sample and then decide to buy the digital version of the mag, at $21.99 an
annual subscription.
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