A detailed infographic provides a guide outlining the things marketers should test and optimize regularly including paid search, media buys, landing pages, and email campaigns. Don't test everything
at once, but rather begin with marketing activities that produce the highest return on investment and then work your way down. For starters, it's important to test landing pages, colors, the call to
action, and path to purchase.
Read the whole story at KISSmetrics »
