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Survey Says 87% Of Brands Will Advertise On Twitter

ClickZ, Tuesday, August 2, 2011 10:30 AM

Eighty-seven percent of brand managers surveyed by the Pivot Conference plan to run a Twitter campaign in the next 12 months. Twitter's Promoted Accounts designed to lift a brand's number of followers is driving the trend. Twitter's other major platform, Promoted Trends, costs $120,000 per day for an exclusive global reach.

The report also said Facebook, YouTube, LinkedIn, and Foursquare are benefiting from the social media spending plans of 230 brand managers in attendance at the May event. Ninety-eight percent of respondents said they'd run Facebook ads in the coming year; 81% plan to advertise on YouTube; and 65% will buy ads on LinkedIn. Sixteen percent said they had done a foursquare campaign, but 26%said they would begin testing on Foursquare during the next 12 months.

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research, twitter

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