The Gap last year opened a design office in a former cigar factory in downtown Los Angeles. Now the company is making the city part of the global marketing effort. The effort touts 1969 Jeans and,
the 5,400-square-foot design office on West Pico Boulevard. The "1969: L.A. and Beyond" campaign shows the loft space and has vignettes filmed inside the studio and around L.A.
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