Print still rules among affluent Americans, according to the Mendelsohn Affluent Barometer, which surveys respondents making at least $100,000 in annual household income.
"When asked how they
read magazines, 93% said they read hard-copy print versions; in contrast, less than a third read them on computers," writes Stephen Kraus and Bob Shullman.
They continue: "The same pattern is
evident for newspapers, which 86% read in print, compared to the 39% who read them on computers, and 14% who read them via smartphone."
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