Budweiser is rolling out a new design on its can and secondary packaging. It will hit shelves in the U.S. this summer before debuting in markets around the world later this year.
The new can
design is St. Louis-based Budweiser's 12th since 1936, when the beer cans debuted. The focal point of the design is Budweiser's iconic bowtie, complemented by the time-honored Budweiser creed and
Anheuser-Busch medallion.
"This new visual identity is one of many steps in our quest to reinforce Budweiser's role as a true global beer brand," said Frank Abenante, vice president, Brands,
AB InBev, in a release. "Together with our unifying global creative idea, the new global packaging look and feel will reinforce Budweiser's bond with consumers around the world."
The packaging
will also feature a "Quick Response" (QR) code that will better enable Budweiser to regularly communicate with consumers.--Tanya Irwin
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