• AppAdvice, Thursday, August 4, 2011 9:52 AM

Apple is "on the edge" of rolling out iTunes Replay, according to AppAdvice. The move would make it more likely that Apple is finally ready to let users stream movies and TV shows from the cloud rather than relying on downloaded files.

At the beginning of this week, a software update to the Apple TV and back-end changes in iTunes on the desktop and iOS devices let users re-download and stream purchased TV shows that might have been lost due to hardware failure or accidentally deleted. The replay feature was actually expected to make its iTunes debut back in 2009, but never materialized.

According to AppAdvice, Apple is giving content that's been licensed for replay a special icon to denote that it can be re-downloaded, since not all content is expected to be included at launch.

"In a nutshell, iTunes Replay is an extension to what Apple is already doing with iCloud and free re-downloads of previously purchased music," it writes. The report also claims that there could be additional rules that limit the number of times content can be downloaded, likely to require that users purchase another license if they abuse the system.

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