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How Video Game Mag GamePro Aims To Stay In Print

Video game magazine GamePro is trying a new strategy to stay viable as a print pub: moving from monthly to quarterly publication; running "more thoughtful" journalism that aims to be "a snapshot of video game history in progress"; printing fewer copies, with highly targeted distribution, according to GamePro Media VP of content Julian Rignall.

"I kind of think there's two business models for print," he tells Frank Cifaldi. "You either make it super super cheap so it's disposable, or you go deluxe and you make the experience tactile and worthwhile and kind of in-depth."

Read the whole story at Gamasutra »

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