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Colorado Hires New Agency To Boost Tourism

Colorado wants a big boost in tourism and has tapped Denver-based Karsh Hagan to help. The Colorado Tourism Office has hired the agency to create a new campaign. The firm beat several national and local advertising firms, including Denver's MMG Worldwide, which handled the duties in 2010. MMG Worldwide recently won an award for its work on a Barbados tourism campaign.

The state, which has the Rocky Mountains as a draw, has been trying to regain the tourism business it lost in the 1990s when voters rejected a proposal to continue funding tourism promotion with a 0.2% sales tax. Within a few years of the 1993 vote, Colorado has lost half of its share of the U.S. tourism market.

Read the whole story at Denver.com »

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