• Advertising Age, Tuesday, August 9, 2011 4:15 PM

Agency complaints about the account review process have snowballed as more clients lead reviews themselves rather than depending on consultants, writes Rupal Parekh.

"What we see with some client-led reviews is the original amateur hour," says one exec in this catalog of client flubs. Among the problems cited: "hyper-condensed timelines; unfair requests by marketers to own speculative creative or strategic work" -- and the company that asked for "final presentations to be done Dec. 26." Ouch.

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