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The Client Who Thought Agencies Should Work On Xmas

Agency complaints about the account review process have snowballed as more clients lead reviews themselves rather than depending on consultants, writes Rupal Parekh.

"What we see with some client-led reviews is the original amateur hour," says one exec in this catalog of client flubs. Among the problems cited: "hyper-condensed timelines; unfair requests by marketers to own speculative creative or strategic work" -- and the company that asked for "final presentations to be done Dec. 26." Ouch.

Read the whole story at Advertising Age »

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