Agency complaints about the account review process have snowballed as more clients lead reviews themselves rather than depending on consultants, writes Rupal Parekh.
"What we see with some
client-led reviews is the original amateur hour," says one exec in this catalog of client flubs. Among the problems cited: "hyper-condensed timelines; unfair requests by marketers to own speculative
creative or strategic work" -- and the company that asked for "final presentations to be done Dec. 26." Ouch.
Read the whole story at Advertising Age »